The proposal would repeal and replace Chapter 5.40 of the municipal code. City officials say the changes are intended to help police work with business owners to ensure establishments comply with the law, including by establishing a local contact for each business. Warych said the department reviewed rules in other Dane County communities while preparing the proposal.

At Tuesday’s Common Council meeting, two licensed massage therapists questioned whether city-level requirements are needed on top of state regulation and raised concerns about how police oversight could affect legitimate businesses.

Burkie Piper, a licensed therapist for 13 years and owner of Bella Cura Wellness & Massage, asked what an additional license would accomplish when prostitution and practicing massage without a license are already illegal. She also warned that an unannounced police visit could cause clients to suspect wrongdoing and damage a small business’s reputation.

Mary Carolla, owner of Regeneration Massage Therapy, said the proposal appeared inequitable because it exempts physical therapy practices, medical offices and chiropractic offices. She said licensed massage therapists already must meet state requirements and professional standards.

Both therapists said they support public safety efforts but want the proposal reconsidered. Warych said police sought feedback from massage business owners and received supportive responses from those they contacted, while acknowledging that not every business was reached. Piper said she and another solo practitioner she knows were not contacted.

Warych said an earlier version was revised after concerns about massage therapy students and interns. He said opposition could provide an opportunity for further discussion.

The council held a first reading Tuesday and did not vote. A second reading and vote are scheduled for Nov. 17.