Tuesday, October 13, 2026·Focal News

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Jacksonville flood fundraiser removed after photo traced to Hurricane Matthew

A GoFundMe page seeking help for alleged Jacksonville flood damage used a photo from Hurricane Matthew, not recent flooding. The fundraiser disappeared after the organizer said the home pictured was not theirs and had only minor water damage.

Jacksonville flood fundraiser removed after photo traced to Hurricane Matthew
JACKSONVILLE, Fla. — A GoFundMe fundraiser seeking help with living expenses and replacement essentials after alleged flooding in Jacksonville was removed after its main photo was traced to Hurricane Matthew, rather than recent local flooding. The page appeared as Hurricane Isaias caused widespread damage elsewhere in Florida and Jacksonville experienced days of heavy rain and some flooding. Its image showed severe flooding outside a home, but a reverse-image search found the photo had been used during Hurricane Matthew. The person who created the fundraiser responded to questions, saying the family was not ready to share its story publicly. They also said the pictured home was not theirs and had “little water damage but nothing crazy.” The fundraiser was no longer available when checked afterward. GoFundMe said its crisis response team was monitoring the platform and reviewing fundraisers connected to the storm. The company directed users to its Hurricane Isaias hub of verified fundraisers and said campaigns not listed there were still under review. It said fundraisers found to violate its terms would be removed and donors refunded. The case is a reminder to check a fundraiser’s details before donating, particularly when disaster appeals spread quickly online. A photo or claim that cannot be independently confirmed does not, by itself, establish that a campaign is fraudulent; in this case, however, the image did not depict the recent Jacksonville flooding described by the page. Florida Attorney General James Uthmeier has also warned of price gouging and repair scams after Isaias. His office had received reports of price gouging, he said, cautioning that scammers may try to exploit people dealing with storm damage.

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