The deal is the largest stadium naming-rights contract in college sports history, according to the Sports Business Journal. It ends a period without a stadium sponsor that began when the university's previous agreement with Alaska Airlines expired in 2025.

In a social media post, the university said the partnership "will strengthen support for UW student-athletes while creating new opportunities for students, alums and communities across the university and state."

Husky Stadium, which sits on the shores of Lake Washington, opened in 1920 and has hosted Washington football games for more than a century. The venue underwent a $280 million renovation that lasted nearly two years before reopening in 2013.

The record-setting agreement comes as major college athletic programs increasingly turn to corporate partnerships to fund operations, scholarships and facility upgrades amid the rapidly shifting economics of college sports, including name, image and likeness compensation and conference realignment. Washington joined the Big Ten Conference in 2024.

University officials did not immediately release additional details about how the revenue will be allocated or when the new name will take effect. The Board of Regents' approval was required before the agreement could be finalized.