With control of the House at stake in November, a political arm of the Congressional Hispanic Caucus is turning to social media creators to reach Latino voters in competitive districts. BOLD PAC launched the outreach program in February, connecting influencers with voters and organizing appearances at get-out-the-vote events. The group says it does not pay creators for social media posts, but provides $1,500 stipends for travel costs, including flights and lodging. The effort follows a sharp change in recent voting patterns. Kamala Harris won Latino voters by three percentage points in 2024, according to Pew Research Center, compared with Joe Biden’s 25-point margin in 2020. President Donald Trump captured 48% of the Latino vote in 2024, Pew found. Rep. Linda Sánchez, a California Democrat who chairs BOLD PAC, said creators can communicate with audiences through voices and platforms they already trust. About 30% of Latino adults regularly get news from social media influencers, more than any other demographic group, according to Pew. Among the creators participating is Arizona-based Alexa Flores, who has nearly 500,000 followers across platforms. After initially posting about beauty and fashion, Flores began focusing on politics in response to the Trump administration’s immigration policies. She is scheduled to attend events in Las Cruces, New Mexico, and Tucson, Arizona, in support of Democratic outreach. The events are in districts with closely watched contests. In New Mexico, Democratic Rep. Gabe Vasquez faces Republican Greg Cunningham. In Arizona, Marine veteran JoAnna Mendoza is challenging Republican Rep. Juan Ciscomani. Another participant, Texas creator Solangie Hernandez Hollowell, said her posts often discuss issues such as taxes and immigration without naming candidates. She said many Latino voters feel politicians pay attention only as Election Day approaches and that communities do not feel heard. Winning back support will require more than a short-term campaign, said Democratic strategist Stephanie Valencia, co-founder of Equis Research. The organization estimates roughly one-third of Latino voters identify as independent; among them, more than 40% believe neither party cares about people like them. Valencia cautioned that campaigns can misread Latino voters as a reliable Democratic base rather than a persuadable electorate. Rebuilding trust, she said, will take sustained engagement across multiple election cycles—not just influencer events in the final stretch of a campaign.