Arizona Attorney General Kris Mayes sued TikTok Inc. and affiliated entities Thursday, alleging the company violated state consumer-protection law by designing its platform to keep children and teenagers using it while failing to adequately protect them from harm. The complaint, filed in Maricopa County Superior Court, accuses TikTok of violating the Arizona Consumer Fraud Act. It says features including endless scrolling, automatic video playback, push notifications, engagement rewards and appearance-altering filters are designed to encourage extended use, including by children younger than 13. Mayes’ office alleges that TikTok’s practices put young people at increased risk of depression, anxiety, sleep disruption, disordered eating, body-image distress and self-harm. The complaint also claims the platform’s recommendation systems can steer minors toward extreme or age-inappropriate material, its moderation does not reliably block dangerous content, and children under 13 can access the service despite the company’s stated age restrictions. The lawsuit further raises concerns about children’s exposure to adults who may seek to groom or solicit them. Those claims are allegations in a civil case and have not been established in court. “Arizona’s children are paying the price for TikTok’s pursuit of profit,” Mayes said in a statement, arguing that the company’s design puts children’s health, privacy and safety at risk while supporting advertising revenue. She said the case seeks to stop what the state considers unlawful conduct and protect families. The attorney general’s office said TikTok promotes safety measures to parents while concealing risks associated with its design. The available account of the filing did not include a response from TikTok; the company had been contacted for comment. The case adds Arizona to a wider political and legal debate over how social-media companies design products used by minors, what responsibilities they have to protect young users, and whether existing consumer-protection laws can hold them accountable.