**MILWAUKEE —** Southeastern Wisconsin is bracing for a prolonged stretch of heavy rain, with showers expected to arrive Friday evening and continue through the weekend. Weather officials have designated Friday and Saturday as Impact Days because multiple rounds of downpours are expected across the region. Rainfall totals over the next five days could reach 2 to 3 inches, with some locations receiving more depending on the path and intensity of individual storms. The heaviest rain could produce isolated flooding, particularly in low-lying areas and places where drainage systems become overwhelmed. Drivers should be prepared for reduced visibility, ponding on roads and difficult travel during the strongest showers. Friday night football games are also likely to be wet, and fans attending the Badgers game this weekend are advised to bring rain gear. The forecast calls for rain chances to remain elevated through much of the next seven days, suggesting that outdoor plans may face repeated disruptions rather than a single passing storm. Residents can reduce the risk of water backing up around homes by clearing leaves and other debris from storm drains where it is safe to do so. People traveling during the heaviest rain should slow down, allow extra stopping distance and never drive through flooded roadways.