A clean-energy-backed political coalition is putting $1.5 million toward an effort to weaken Rep. Lauren Boebert in Colorado, using a new ad that focuses on her conduct at a Denver theater rather than her positions on renewable energy. The Invest in Tomorrow Coalition launched the campaign Oct. 7. Its first advertisement revisits Boebert’s 2023 removal from a performance of “Beetlejuice” after complaints that she was vaping, singing and recording the show. The ad argues that her behavior around children raises questions about her fitness for Congress. The spot does not mention clean energy or Boebert’s criticism of what she has called the “Green New Scam.” Instead, it follows a strategy the coalition has used in Republican primaries this year: targeting candidates through personal or political vulnerabilities rather than making renewable energy the central issue. The group previously worked to defeat Reps. Andy Ogles of Tennessee, Chip Roy of Texas and Ralph Norman of South Carolina in their Republican primaries. The coalition is backed by solar executives and has become a more prominent outside spender during a midterm cycle marked by a surge in outside political spending. Chris Coffey, CEO of Tusk Strategies, which is helping run the group, said the clean-energy industry has often been attacked by the right without responding forcefully. He said the campaign could make political opponents think twice before targeting the industry. Boebert’s district has long been strongly Republican, but polling commissioned by the coalition found her with more unfavorable than favorable ratings. In a survey of 403 likely voters conducted by Impact Research from Sept. 21 to 24, 39% viewed Boebert favorably and 55% unfavorably. The poll showed her leading Democratic nominee Eileen Laubacher by 5 percentage points. The survey’s margin of error was plus or minus 4.8 percentage points. It was commissioned by the coalition, a political group with a direct interest in the race, and reflects voter opinions at the time it was conducted—not a prediction of the result.