The Primm Event Series, held inside the Primm Valley Event Center, marks the first major entertainment announcement from the resort since Terrible's assumed operations earlier this year. The lineup spans Latin, funk, R&B, classic rock and stand-up comedy, with all shows scheduled on Saturday nights.

The series opens Nov. 21 with Ernesto Solano y Su Banda Maguey, followed by Morris Day & The Time on Nov. 28, Ginuwine on Dec. 5, Starship featuring Mickey Thomas on Dec. 12, and a comedy night Dec. 19 headlined by George Wallace and Luenell.

Resort officials said the goal is to offer a broad mix of genres at accessible prices.

"Events are back in Primm, and we're excited to bring live entertainment back in a big way," Bryan Breeden, senior vice president and chief marketing officer of Terrible's, said in a statement. "Our goal with the Primm Event Series is to deliver a wide variety of outstanding entertainment and top talent while keeping ticket prices reasonable and accessible."

Tickets are available at PrimmValleyEvents.com.

The announcement signals a new chapter for the state-line enclave, which has long relied on its casinos and proximity to Interstate 15 for visitors but has seen limited large-scale entertainment in recent years. Bringing nationally known acts to the venue could draw audiences from both Southern Nevada and Southern California, giving the resort a fresh draw beyond gambling and shopping.

The series also reflects Terrible's broader effort to reposition the property since taking over operations. For local residents and travelers along the I-15 corridor, the events offer a new weekend option without the drive into Las Vegas.