Politics
Super PAC backed by MAGA Inc. books $112,300 in Indianapolis TV ads for Indiana 5th District race
No Going Back PAC reserved 49 spots on WTHR beginning Oct. 23, targeting an unnamed House race as Republican Rep. Victoria Spartz faces Democratic state Sen. J.D. Ford. The ad buy comes amid signs the once-safe Republican district could be competitive.
A super PAC aligned with President Donald Trump has booked $112,300 in television advertising in the Indianapolis area as Republican U.S. Rep. Victoria Spartz faces a challenge from Democratic state Sen. J.D. Ford in Indiana’s 5th Congressional District.
A Federal Communications Commission filing shows No Going Back PAC Inc. ordered 49 spots on WTHR, starting Oct. 23. The station’s order form describes the 30-second commercials as “non-candidate issue ads” and identifies the target only as an unnamed U.S. House race. The filing does not specify whether the group will advertise on other local stations or online.
The buy is an indication of outside political spending in a race that may be more competitive than past results suggested. Spartz won the district by about 18 percentage points two years ago, but several political ratings groups have since shifted it from “safe Republican” to “likely Republican.”
No Going Back’s spending comes as Trump-aligned groups put money into congressional contests ahead of the midterm elections. Federal Election Commission data cited in the reporting shows the PAC is primarily funded by MAGA Inc., Trump’s main super PAC, which has contributed $200 million to No Going Back so far. The group was reported in September to have reserved at least $49 million in advertising to support Republicans in battleground races.
Spartz also faces signs of discontent within her own party: an underfunded and little-known primary challenger received about 40% of the vote this year. Ford has nearly matched Spartz in individual contributions, and a national super PAC supporting him has pledged $2 million for ads opposing Spartz. Spartz has loaned hundreds of thousands of dollars of her own money to her campaign.
Political news website Punchbowl News founder Jake Sherman noted the No Going Back buy in a post on X on Oct. 22, pointing to Trump’s 17-point margin in the district. Indianapolis Democrat Nick Roberts responded that Trump’s allies appeared concerned about Ford’s prospects.
The new buy adds another layer of national spending to a closely watched Indiana contest, though the ad order itself does not identify a candidate or disclose the message viewers will see.